Nic M Rayce is a seasoned data scientist, entrepreneur, and marketing strategist with a 15-year journey spanning diverse roles and industries. From serving as a Youth Ambassador under the U.S. Department of State to excelling as a graphic designer, door-to-door salesman, web developer, and data scientist, Nic has embraced challenges head-on. With 8 years in marketing and 7 in design and coding, he’s delivered exceptional results, including transforming a $200K ad spend into $2M in revenue for a global travel provider and turning a $10K ad spend into $300K in sales for a luxury construction company. His achievements have earned him features on platforms like GrowthHacker, AdEspresso, and Quora, as well as a Best Google Ads Implementation award in 2018.

As the creator of DataAurora, Nic built a cutting-edge analytics tool combining Looker-level visualizations with Superset simplicity, enhanced by a predictive algorithm that forecasts ad performance and a robust database switcher supporting AWS and BigQuery. He led a groundbreaking prediction modeling project for paid ads, securing $500K in pre-seed funding from Singularity Capital.

Nic currently serves as a Lead Data Scientist at a global healthcare analytics firm based in south-central part of the US, where he has developed hundreds of dashboards empowering doctors, integrative medicine practitioners, and wellness coaches with actionable insights. His work in healthcare analytics underscores his ability to leverage data science to drive meaningful impact.

Nic has also worked remotely with international clients from Ohio, New York, Amsterdam, Sweden, and Asia. Along the way, he collaborated with ex-Apple, Google, and Goldman Sachs leaders, as well as Shark Tank entrepreneurs, bringing a wealth of global perspective and innovation to every project. His versatile career is a testament to his ability to adapt, excel, and create transformative impact.