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How to rank website on Google first page? Is it possible to do that in 4 days? In the intricate world of Advanced Technical SEO, where coding and server-level optimization play pivotal roles, success demands a unique blend of technical prowess and strategic finesse. With over 15 years of experience navigating the intricacies of…
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Are you a New York-based business looking to make the most of your online advertising budget? Do you want to drive higher conversions, boost your Return on Ad Spend (ROAS), and unlock the full potential of Google Ads? Look no further! As a seasoned Google Ads expert with a proven track record of delivering…
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Introduction In today’s fast-paced digital world, Google Ads has become a cornerstone for businesses looking to reach their target audience effectively. To make the most of this powerful advertising platform, achieving an exceptional Return on Ad Spend (ROAS) is crucial. In this comprehensive guide, we’ll delve into ten actionable strategies that will help you…
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When it comes to measuring the effectiveness of your ad campaigns, tracking ad acquisition metrics is essential. However, focusing solely on ad acquisition data without considering retention metrics or other AARRR (Acquisition, Activation, Retention, Revenue, Referral) metrics can lead to an incomplete understanding of your marketing efforts. If your ad acquisition report is missing…
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Looker and Google Data Studio are powerful tools that enable businesses to create insightful reports and visualize their data. However, despite the capabilities of these tools, you may find that your reports lack the visual appeal and impact you desire. If your Looker or Google Data Studio reports look dull or unattractive, it’s time…
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In today’s digital advertising landscape, tracking the performance of paid ads is crucial for businesses to optimize their marketing strategies and maximize return on investment. However, many marketers still find themselves extracting ad reports manually using spreadsheets, leading to time-consuming and error-prone processes. It’s time to break free from manual extraction and embrace a…
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Google Tag Manager (GTM) has been a popular tool for managing tags and tracking user interactions on websites. However, some may question its capabilities when it comes to server-level API requests. The good news is that GTM is far from dead in this aspect, as it still enables you to tap into the potential…
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In the realm of data analytics, Python has emerged as a powerhouse for building sophisticated AI/ML models that enable predictive analytics. With its vast array of libraries and frameworks, Python provides a robust ecosystem for implementing advanced machine learning algorithms. In this article, we will delve into the technical aspects of using Python’s AI/ML…
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In the world of digital marketing, understanding the full customer journey is crucial for driving business growth. The ability to connect ad acquisition data with retention data provides valuable insights into the effectiveness of marketing campaigns, customer behavior, and overall business performance. However, stitching these two types of data together can be a complex…
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In the digital age, data is the driving force behind successful businesses. It provides insights into customer behavior, helps optimize marketing efforts, and guides strategic decision-making. To unlock the full potential of data analytics, businesses need efficient tools to collect, organize, and manage data effectively. One such tool that plays a crucial role in…